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A List Apart
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The UX of Learning
Think of the last time you ordered a book, booked a flight, or bought a car. How did you choose which book to read, where to go for vacation, or which car was best for you? You may have searched online, read reviews, or asked others for advice to help you make an informed decision. In a word, you learned. Learning is a complex process with distinct stages, each with corresponding tasks and emotions. Understanding how users learn can help us design experiences that support the user throughout the entire process. To design better learning experiences online, start by learning a thing or two about learning itself.
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CSS3 Bling in the Real World
It’s here, it’s queer, get used to it! CSS3 is fun and fabulous, and if we design with progressive enhancement in mind, we can add all kinds of CSS wizardry to our websites and applications without worrying about how things work (or don’t) in old browsers and outdated devices. But what happens if our audience includes folks who use non-Webkit-powered phones? And what if our clients still believe a web page is supposed to look and work the same in every device? Learn to make CSS3 yumminess as cross-browser as possible.
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RFPs: The Least Creative Way to Hire People
If you work in any kind of service industry you’ve undoubtedly come across the Request For Proposal, or “RFP.” The RFP process has become a standard by which organizations solicit competitive bids. It attempts to level the playing field and minimize bias by holding everyone to the same requirements—no special treatment, no rule bending. In return, the organization issuing the RFP is able to select a vendor by comparing apples to apples. Alas, in practice, RFPs are the least creative way to hire creative people. The rigidity of the process, and the lack of meaningful dialogue makes this little more than a game of roulette. How can we successfully navigate the heartburn-inducing RFP process? And what can we as an industry do to turn RFPs into the exception rather than the default means of hiring an agency?
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A Modest Proposal
Comedy is easy, proposals are hard. Even the toughest creative pros cringe when it’s time to put one together. Yet doing so is essential if you want to keep your doors open. A compelling proposal requires more than a jumble of clichés and a nervous estimate of costs. It needs structure, organization, and joie de vivre. Fortunately, you can provide that structure, no matter how complicated the final proposal needs to be. Learn the key questions every client needs answered—and how to use them as the basis of a proposal that convinces your client you’re the right team for the job.
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Findings from the Web Design Survey, 2010
For the fourth year in a row, we’re proud to present the findings from the survey for people who make websites. Once again, we have crunched the data this way and that, figured out what the numbers were telling us, and assembled the sliced and diced data-bytes into nifty charts and graphs for your edification and pleasure. As in years past, what emerges is the true picture of the profession of web design as it is practiced by men and women of all ages, across all continents, in corporations, agencies, non-profits, and freelance configurations.
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